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Half of young people in Sub-Saharan Africa, the largest part of the population, are born into poverty, growing up in communities that offer little hope. Far from having ethical role-models, they often don’t believe that they have purpose, potential nor equal value to others. This results in: Youth un-employability and unemployment; Unbroken cycles of poverty fuelled by crime, orphanhood and increasing youth anarchy and lack of citizenship; Endemic youth risk behaviour (eg HIV/Aids, teen pregnancy, substance abuse, gender violence) leading to a growing unsustainable health and education burden. Africa’s hope lies in investing in disenfranchised youth.
gold-youth, an award-winning organisation with an evidence-based solution, is creating a movement to embed long-term peer role models into all schools and communities, changing the system of youth education and upbringing in Africa. We’re transforming the role of youth from being passive recipients of negative norms to proactive social and economic change agents who assume the role of empowering themselves and their peers to lead tomorrow. Our theory of change is supported by rigorous evaluation, demonstrated by results. A digital training suite of resources and tools, Peer2Peer, has been designed as a DIY product for scalability of the good practices associated with the gold Peer Education Model, available online, through the Teachable platform, as a ‘Digital Peer Education How To” with supporting guides & videos’. (https://gold-enterprises.teachable.com/)
The Innovation tackles the complex social dynamics of poverty and its impact on education and youth development by increasing knowledge and skills that enable youth to challenge the determinants hindering their social behaviour, education and future opportunities.
Teachers and youth use the digital course, content and videos to implement peer education programmes with adolescents and tweens at grassroots. Peer Educators are taught to model positive decision-making and educate their Peers to make positive choices, strengthen their school work and maximize community impact. We're developing a complimentary e-learning version of our accredited ‘How to implement peer education’ course.
gold-youth has a 15-year track record, with concrete results in social behaviour change, improved education and job creation, reaching 55 000 young people in 123 communities in 4 countries.
Our targeted market is 10 million young leaders across 38 priority Sub-Saharan African countries… a tenth of the full market affected by the big problem, but these 10 million are critical catalysts for wider impact.
The quality-assured gold solution is delivered through 2 methods:
1. Deep: through a blended approach of capacity building and quality assurance with implementing partners: NGO Social Franchisees. gold-youth gives Social Franchisees services, including quality assurance, which help the peer education programme to run successfully in selected high schools and their communities.
2. Wide: A systemic DIY movement of “everyone a replicator”. A blended training suite of resources and tools, Peer2Peer, serves organizations and companies who want to benefit from the best practices of the evidence-based gold Peer Education Model to bring about specific outcomes in adult or youth social behaviour change. (gold-enterprises.teachable.com
These two methods tackle the complex social dynamics of poverty and its impact on education and youth development by increasing knowledge and skills that enable youth to challenge the determinants hindering their social behaviour, education and future opportunities.
Our Peer2Peer digital/print toolkit has gone live in 2019 to serve multiple stakeholders. Its easy availability on the Teachable platform has enabled youth and schools from four countries to access best practices, training manuals and videos, enabling them to implement structured peer education programmes.
Our social enterprise business model allows for sustainable ongoing refinement, and improved scale, supported by on-demand training and consulting services. Free licenses for government and NGOs have been successfully piloted.